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Pay Per Click Management

Catapult’s pay per click management (PPC) services involve paid advertising placements as sponsored results in search engine rankings. PPC provides for almost immediate exposure for your website on search engines, content networks, and individual websites in keyword-targeted ad placements.


As an advertiser you bid on specific and relevant keyword phrases, where your placement is directly related to your bid amount, and your ad will appear in a variety of places including:
  • Search engine ranking pages, as sponsored listings related to search results.
  • On large content networks displaying contextual ads, and offering content relevant to your targeted keywords.
  • On individual websites displaying similar contextual ads with relevant content and keywords.


Getting Started
  • Analyze Your Campaign Goals
  • Analyze Current Click-to-Lead & Click-to-Sale Conversion Rates
  • Determine key competitors
  • Assess competitor bidding conditions
  • Analyze existing keyword, negative keywords and regional strategies
PPC Services overview
We begin by working with you and your staff to pinpoint the most urgent missed opportunities that are preventing optimum conversion rates. This will include recommendations as well as an ad copy that can be quickly implemented on both your landing pages and on your existing Pay per Click accounts.

PPC Management
We optimize your Google or Yahoo pay per click accounts to ensure that you are not paying for unqualified traffic. This is achieved through: strategic keyword selection, through use of "negative keywords" a comprehensive competitor analysis, proper use of regional targeting and optimized ad copy.

Leads and Buyers
We deliver buyers! We do this by creating your own World Class lead generation program. After we optimize your Google or Yahoo campaigns, we turn those anonymous buyers into hundreds of fully contactable leads. These are customers that are ready to buy and are at the selection stage of their buying process



 
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