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Organic SEO Services at Affordable Price by CATAPULT SEO

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Catapult Methodology

Search Engine Optimization: The complex art and science of preparing web pages so they improve their position in the search engine results listings. Also called SEO or website optimization. It pits you against hundreds or thousands of potential competitors. It's a challenging field. May the best search optimizer win.

Our search engine optimization process includes the following:

Benchmarking
To track your progress we first need to see where you are. If your website is like most, you'll start somewhere off the edge of the map. That doesn't bother us one bit - we are here to help.

Competitive Research & Analysis
We look at your competitors to see what they're doing online including who is well optimized and who isn't. We also use this opportunity to get to know more about your business. Because an important part of optimization involves connecting you with prospects through word matching, the more familiar we can get with the products, services, and language of your industry, the better off we are.

Technical Site Analysis
Your site's technical structure including programming elements, page structures, link titling, dynamic content, and other variables, can stop search engines from properly indexing your site - or even stop them from seeing the site altogether. We use several techniques to analyze your site for these problems including search engine simulators.

Keyword Research & Analysis
Search Optimization is partly a matching game. If most prospects search for "Ski holiday package" and your site only says "snow vacation packages", that majority will never connect with you. Consider that example multiplied by the several dozen words and hundreds of combinations of words interested searchers might use to find you. Now you see why keywords and key phrases are vital to the success of your search optimization campaign and why it takes experience and professional software tools to put your site ahead of the rest.

Linking Strategy
Google was the first search engine to consider how many sites link to you as an important measure of your site's value .. In the years since Google started, it has modified its linking measures in several ways to take account of not just how many links you have but who is linking to you.

Search Engine Submission
Many companies sell on the idea that they submit your site to "hundreds" of search engines, as if that is valuable or difficult. It isn't either. In fact, four search engines make up over 90% of web searches (Google, Yahoo, AOL, MSN) and you don't typically even need to submit to those anymore. In fact, improper submissions or repeated submissions can hurt your site's ranking.

Launch & Maintenance
Once the search optimization is completed and the site is launched it should quickly move up in search ranking, and your site traffic will increase at the same time. This usually takes from 2-8 weeks, during which we monitor the ranking so that we can identify which key phrases and pages are performing best. But like everything else on the internet, search ranking is a dynamic phenomenon. The search engines frequently modify their algorithms and new competitors inevitably crop up. Site maintenance is required to keep you on top, during which we track changes and make modifications as we see your position shift.